This paper zeroes in on transformational leadership as a central aspect in the promotion of
food safety behavior within the food service industry of China, which is an important context …

This research investigates the relationship between corporate social responsibility (CSR)
and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in …

This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a develo** economy …

This research investigates the impact of Corporate Social Responsibility (CSR)
communication by hospitality organizations in a develo** country on sha** customers' …

Tourism and hospitality are at a critical crossroads that offer great economic potential but
also pose significant challenges, including market complexity and intense competition …

Recognizing the power of consumer-led dialogue over traditional company-led marketing,
travel and tourism organizations increasingly appreciate the role of consumer advocacy …

This research discusses the significance of environmental transformational leadership
(ENTL) in the creation of energy-saving sustainable behaviors (EESB) among employees in …

In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study
accentuates the role of the tourism and hospitality sector in promoting sustainability. The …

In today's digitally interconnected world, social media emerges as a powerful tool, offering
different opportunities for modern businesses. Not only do organizations use social media …

Purpose Drawing from social contagion theory, this study aims to clarify whether consumers
become motivated to help a brand and its community when observing other members …