Introduction This study introduces and examines the potential of an AI system to generate
health awareness messages. The topic of folic acid, a vitamin that is critical during …

Abstract The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP)
aims to understand message processing dynamics. Despite 20 years of research, no meta …

Flow is characterized by a high level of intrinsic reward that results from a balance between
task difficulty and individual ability. The Synchronization Theory of Flow offers an …

The application of brain science in media research is on the rise as scientists search for
deeper insight into media effects. Brain science can shed new light on media effects but only …

Mass media messaging is central for health communication. The success of these efforts,
however, depends on whether health messages resonate with their target audiences. Here …

When members of an audience are exposed to the same messages, their brains will, to a
certain degree, exhibit similar responses. These similar, and thus shared audience …

Abstract Computational Communication Research (CCR) is a new open access journal
dedicated to publishing high quality computational research in communication science. This …

The human brain is our primary biological organ of communication. The brain acts as both
the sender and receiver of messages and underpins our fundamental ability to communicate …

Health messages are core building blocks of public health efforts. Neuroscientific measures
offer insights into how target audiences receive health messages. To move towards real …

Moral foundations theory (MFT) holds that moral judgements are driven by modular and
ideologically variable moral foundations but where and how these foundations are …