Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector
Purpose This study, grounded in the SOR theory, aims to enrich the understanding of
customer citizenship behaviour in omnichannel fashion retail by examining how different …
customer citizenship behaviour in omnichannel fashion retail by examining how different …
Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web …
The Internet has become the fastest-growing way to sell luxury products. Purchase intention
for luxury products in online stores has taken attention in the last few years since the sector …
for luxury products in online stores has taken attention in the last few years since the sector …
Continued purchase intention in live-streaming shop**: Roles of expectation confirmation and ongoing trust
HC Ko, SY Ho - Cogent Business & Management, 2024 - Taylor & Francis
Consumer demands have recently shifted toward an efficient shop** experience, which is
a process that minimizes the time, money, effort, and cognitive load required by consumers …
a process that minimizes the time, money, effort, and cognitive load required by consumers …
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions
M Zhang, S Li - Electronic Commerce Research and Applications, 2024 - Elsevier
Consumer loyalty plays a significant role in the sustainable marketing of classic large-scale
online social promotions (CLOSPs). However, existing research mainly focuses on the …
online social promotions (CLOSPs). However, existing research mainly focuses on the …
The dilemma between cultural rituals and hedonism for tourism in a cultural festival: a case study of the Lanna Songkran festival in Chiang Mai, Thailand
M Intason - International Journal of Event and Festival …, 2024 - emerald.com
Purpose The qualitative approach was applied the discover the optimum answers to the
research objectives, which are (1) to understand the cultural and hedonistic characteristics …
research objectives, which are (1) to understand the cultural and hedonistic characteristics …
Influence of promotional factors on online impulse buying: exploring the mediating role of impulse buying tendency
A Kathuria, A Bakshi - Current Psychology, 2024 - Springer
Grounded in the established Stimulus-Organism-Response framework, the present research
conducts empirical inquiry into the multifaceted impact of various promotional factors on …
conducts empirical inquiry into the multifaceted impact of various promotional factors on …
How do festivalscapes impact visitors' flow experience and life satisfaction? The moderating role of social media
J Li, J Wang, DY Liu, X Hong, Y Li - Event Management, 2025 - ingentaconnect.com
The bottom-up spillover theory posits that overall life satisfaction, positioned at the top, is
influenced by satisfaction in various life domains at the middle level and specific events at …
influenced by satisfaction in various life domains at the middle level and specific events at …
[PDF][PDF] Rola targów wystawienniczych w zarządzaniu marką
J Knurek - Management and Quality, 2023 - researchgate.net
Targi wystawiennicze stanowią jeden ze sposobów komunikacji bezpośredniej z klientem.
Firmy wykorzystują je w celu realizacji założeń sprzedażowych oraz poprawy wizerunku …
Firmy wykorzystują je w celu realizacji założeń sprzedażowych oraz poprawy wizerunku …
라이브 커머스의 분위기가 소비자의 충동구매의도에 미치는 영향-중국의 소비자를 중심으로
로영영， 김종기 - 인터넷전자상거래연구, 2024 - dbpia.co.kr
라이브 커머스의 분위기가 소비자의 충동구매의도에 미치는 영향 - 중국의 소비자를 중심으로
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Page 1 [인터넷전자상거래연구] 제24권 제3호 https://doi.org/10.37272/JIECR.2024.06.24.3.123 …