Livestreaming e-commerce, as an emerging form of e-retailing and livestreaming
monetization, is develo** rapidly throughout the world. In the realm of livestreaming e …

Abstract Service recovery has attracted serious research attention in the recent past.
Purpose of this paper is to review service recovery research, classify research articles …

This new edition balances the theoretical and the practical for advanced undergraduates,
those specialising in financial services at postgraduate level, individuals undertaking …

Purpose–The purpose of this study is to test the effects of satisfaction, satisfaction with
service recovery (SSR) and switching costs (SC) on loyalty and positive word-of-mouth …

Purpose The study focuses on the core issue faced by bankers on how to retain existing
customers who have encountered an e-service failure and who are skeptical about the …

The purpose of this research paper is to find out the impact of Corporate Social
Responsibility (CSR) on brand loyalty with the mediating role of cooperate branding from the …

Purpose Given the fierce competition in financial services, service failure management and
trust restoration tactics are becoming strategic priorities. Studies investigating trust …

Purpose–This paper aims to evaluate the relationship between the customer's relative
usage levels of online banking services and bank loyalty, and to examine the effect of …

Purpose The study aims to develop a holistic model identifying the constructs that impact
customer loyalty in retail banking and introduce product type as a moderating variable to the …

Purpose Service recovery is very important to the insurance industry; it helps to maintain
clients, it is a crucial competitive advantage for business survival and it adds value for the …