This research investigates the ethical and privacy issues arising from using AI andML in
neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies …

Behavioral strategy integrates psychology with strategic management theory and practice,
offering realistic insights into human cognition, emotions, and social behavior in strategic …

This study represents one of the earliest attempts at providing a complete scientometric
map** and a systematic review of the nascent field of neurostrategy. Machine-based …

How can studying paradoxes in business networks help understand the networks'
adaptation and survival? IMP identifies three central paradoxes influencing business …

Purpose This paper elucidates the role of anger in error management (EM) and
organizational learning behaviors. The study explores how anger can catalyze learning …

Purpose This paper aims to managerial decision styles, following the General Decision-
Making Style Inventory, as potential predictors of individual bias awareness and bias blind …

1. Background The decision-making process of organizational agents has been investigated
by management and organizational scholars due to its central role in influencing the …

3. ABSTRACT The Behavioral Decision-making Theory is not a recent development. Initial
attempts to describe and explain the psychological knowledge related to people's decision …

The purpose of this doctoral thesis is to contribute to the development of the field of
behavioural strategy from building the current intellectual structure of the discipline to …