This paper reviews theoretical and empirical evidence relating to the effectiveness of fear
(threat) appeals in improving driver safety. The results of the review highlight the mixed and …

The COVID-19 pandemic may be one of the greatest modern societal challenges that
requires widespread collective action and cooperation. While a handful of actions can help …

Emerging evidence in health communication and psychology suggests that a) exposure to
specific persuasive health messages can have unintended effects on the mental well-being …

This study sought to improve understanding of the persuasive process of emotion-based
appeals not only in relation to negative, fear-based appeals but also for appeals based upon …

This study examines the impact of culturally-derived power (ie, personalized vs. socialized
power) on the effectiveness of destination advertising via the moderation of arousal in …

Drawing upon the multiple roles of affect posited by Elaboration Likelihood Model, the
current paper examines the effectiveness of message-relevant affect. Specifically …

In the 20 years since its inception, the Extended Parallel Process Model (EPPM) has
attracted much empirical support. Currently, and unsurprisingly, given that is a model of fear …

Abstract Background Road traffic injuries (RTIs) are a major public health problem,
especially in low-and middle-income countries. Among middle-income countries, Iran has …

Cyber security researchers are starting to experiment with fear appeals, with a wide variety
of designs and reported efficaciousness. This makes it hard to derive recommendations for …

Background Road traffic injuries are a major public health problem, especially in low-and
middle-income countries. Post-crash management can play a significant role in minimizing …