People approach pleasure and avoid pain. To discover the true nature of approach–
avoidance motivation, psychologists need to move beyond this hedonic principle to the …

Fear causes fleeing and thereby saves lives: this exemplifies a popular and common sense
but increasingly untenable view that the direct causation of behavior is the primary function …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Laypeople and scientists alike believe that they know anger, or sadness, or fear, when they
see it. These emotions and a few others are presumed to have specific causal mechanisms …

When it comes to injustice, especially racial injustice, rage isn't just an acceptable response-
it's crucial in order to fuel the fight for change. Anger has a bad reputation. Many people …

2 influence or by engaging in obfuscation, confusion, and the disruption or diminution of
truthful reporting and messaging. We offer several possible explanations for the …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

To understand when and why mood states influence creativity, the authors developed and
tested a dual pathway to creativity model; creative fluency (number of ideas or insights) and …

This paper reviews the impact of anger on judgment and decision making. Section I
proposes that anger merits special attention in the study of judgment and decision making …