Globally, digital payments and their applications have prospered. However, few researchers
have sought to look at users' adoption behaviour of digital payments, especially among rural …

Mobile phone technology has become a necessary component for today's travellers.
Information and communication technologies (ICTs) have substantially affected tourism and …

In the process of hikers' choosing a destination, searching for information is one of the
important elements, playing a decisive role in decision-making. Based on the Baidu Index …

Social media is an effective communication and information-sharing tool for tourism
enterprises and organisations. Tourism marketing shall tap the growing popularity of social …

Tourism and tourist activities act as a fundamental element in the GDP of any country
therefore, tourists' perceptions and intentions are proficiently managed using advanced …

The increasingly tight competition in the sneaker footwear industry encourages companies
to formulate targeted marketing strategies, focusing on creating relevant added value for …

The advancement of technology has significantly transformed various activities in human
life, including tourism. Mobile technology, especially mobile applications, has become an …

Purpose Hotels are immersed in a very competitive environment and hoteliers have to plan
and redesign their strategies to stay in the hospitality industry while faced with a steady rise …

The success of highly attractive tourism destinations lies in their offering of a unique
experience. Shop** is an increasingly appealing activity for both tourists and tourism …