Adaptive choice-based conjoint analysis: a new patient-centered approach to the assessment of health service preferences
Conjoint analysis (CA) has emerged as an important approach to the assessment of health
service preferences. This article examines Adaptive Choice-Based Conjoint Analysis …
service preferences. This article examines Adaptive Choice-Based Conjoint Analysis …
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
Virtual Reality (VR) is sha** all human activities, and with the advent of the metaverse,
buyers are going to experience new ways of doing shop**. What would happen if …
buyers are going to experience new ways of doing shop**. What would happen if …
An interdisciplinary review of research in conjoint analysis: Recent developments and directions for future research
This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …
where we came from, where we are, and some directions as to where we might go. We …
The importance of sustainability aspects when purchasing online: comparing generation X and generation Z
As research on sustainability orientation across generations is still sparse, we contribute to
literature by enriching this research field, focusing on Generation Z ('Zers') and X ('Xers') …
literature by enriching this research field, focusing on Generation Z ('Zers') and X ('Xers') …
Purchasing managers' willingness to pay for attributes that constitute sustainability
Considering the increasing international division of labor, as well as stakeholders' growing
awareness of sustainability, assuring that business practices are sustainable is a major …
awareness of sustainability, assuring that business practices are sustainable is a major …
Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis
In order to explore the compensatory effects between sustainability aspects and willingness
to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC) …
to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC) …
Biogenic product alternatives for children: Consumer preferences for a set of sand toys made of bio-based plastic
Bio-based plastic is a potentially environmentally friendly alternative to conventional plastic,
which is responsible for the exploitation of fossil fuel resources and environmental pollution …
which is responsible for the exploitation of fossil fuel resources and environmental pollution …
Modeling the information preferences of parents of children with mental health problems: A discrete choice conjoint experiment
Although materials informing parents about children's mental health (CMH) problems can
improve outcomes, we know relatively little about the design factors that might influence their …
improve outcomes, we know relatively little about the design factors that might influence their …
Modeling the anti‐cyberbullying preferences of university students: Adaptive choice‐based conjoint analysis
Adaptive choice‐based conjoint analysis was used to study the anti‐cyberbullying program
preferences of 1,004 university students. More than 60% reported involvement in …
preferences of 1,004 university students. More than 60% reported involvement in …
Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process
AK Kleih, M Lehberger, K Sparke - Appetite, 2023 - Elsevier
Branding is an important tool to increase a product's value. Fresh fruits and vegetables are
largely unbranded. This study aimed to 1) investigate consumer preferences for brands …
largely unbranded. This study aimed to 1) investigate consumer preferences for brands …