The concept of a 'business model'refers to a collection of descriptions that highlight the most
significant aspects of the business. The metaverse is already a reality that can be …

Understanding Generation Z job seekers' expectations and job pursuit intentions can help
organizations successfully attract them. However, there is limited research on this, especially …

This study aims to bridge the gap between traditional consumer behavior analysis and
modern techniques by integrating big data analysis, eye-tracking technology, and survey …

Introduction This study investigates the determinants impacting consumer purchasing
behavior. Methods Utilizing multidimensional planned behavior theory alongside measures …

Social networks have become a significant part of people's daily lives, particularly in the
purchasing process. In this context, digital influencers have played an essential role in …

Many companies are trying to recover their product sales after the pandemic. Especially
these days where the business world is competitive, all companies must be able to innovate …

Web 2.0 networks have provoked a revolution in the last years due to their capacity to modify
human relationships, particularly in business contexts. Social capital, as a crucial intangible …

Contrary to the critical understanding of the cultural and/or creative industry that unduly
emphasizes demoralized commercial activities of profit-maximizing, accompanied by the …

ABSTRAK PENGARUH HARGA, PROMOSI DAN KEPERCAYAAN TERHADAP
KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI BANDAR LAMPUNG Oleh AUDIA INDAH …

Under modern conditions, the problem of achieving marketing and business goals is
actualized for companies in all sectors of the economy. Digital marketing plays a key role in …