The main purpose of this paper was to explore the effect of social media marketing activities
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …

Purpose This study aims to identify how ICT appeared as an emergent business strategy
and to investigate the impact of ICT adoption factors on the perceived benefits of micro …

The present study aims to examine the influence of perceived social media marketing
activities (SMMAs) on the consumer‐based brand equity and brand love and to analyze the …

The quarantines caused by the Covid-19, generated that thousands of university students
had to abruptly abandon their classroom classes, and receive them in a virtual way. This …

Abstract The coronavirus disease-2019 (COVID-19) situation has caused serious concerns
to education systems worldwide, and educational institutions have transitioned to online …

Educational institutions around the world transitioned from face-to-face learning to online
learning as a direct result of the COVID-19 pandemic. This sudden transition had grave …

Chinese universities were the first to experience the massive shock waves of the COVID-19
pandemic that disrupted higher education globally. Despite extensive research on higher …

Purpose The major objective of the study is to investigate the effect of selected customer
retention strategies (fair pricing, online marketing and frequent communication) on …

Employees are assets for the company. Therefore high employee performance can improve
company performance in achieving goals. The current research was done to develop a …

Individuals' use of eHealth services has increased significantly. However, the recent
pandemic of coronavirus disease 2019 (COVID-19) has resulted in a significant reallocation …