Unravelling the impact of generative artificial intelligence (GAI) in industrial applications: A review of scientific and grey literature

AK Kar, PS Varsha, S Rajan - Global Journal of Flexible Systems …, 2023 - Springer
The scope of application of generative artificial intelligence (GAI) in industrial functions is
gaining high prominence in academic and industrial discourses. In this article, we explore …

Experimental designs for heteroskedastic variance

J Weltz, T Fiez, A Volfovsky, E Laber… - Advances in …, 2023 - proceedings.neurips.cc
Most linear experimental design problems assume homogeneous variance, while the
presence of heteroskedastic noise is present in many realistic settings. Let a learner have …

A data-driven state aggregation approach for dynamic discrete choice models

S Geng, H Nassif… - Uncertainty in Artificial …, 2023 - proceedings.mlr.press
In dynamic discrete choice models, a commonly studied problem is estimating parameters of
agent reward functions (also known as' structural'parameters) using agent behavioral data …

Cross-modality Image Interpretation via Concept Decomposition Vector of Visual-language Models

Z Fang, Z Yuan, Z Li, J Chen, K Kuang… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Interpretable image classification is crucial for making decisions in high-stakes scenarios.
Recent advancements have demonstrated that interpretable models can achieve …

Best of three worlds: Adaptive experimentation for digital marketing in practice

T Fiez, H Nassif, YC Chen, S Gamez… - Proceedings of the ACM …, 2024 - dl.acm.org
Adaptive experimental design (AED) methods are increasingly being used in industry as a
tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N …

Artificial Intelligence Powered Paradigm Shift: Revolutionizing Digital Marketing

B Patil, P Ashok, A Chirputkar - 2024 4th International …, 2024 - ieeexplore.ieee.org
The rapid expansion of technology offers the potential for gaining a competitive edge by
incorporating new data-driven strategies into digital marketing campaigns. By utilizing …

Counterfactual Evaluation of Ads Ranking Models through Domain Adaptation

MA Radwan, H Bhattacharjee, Q Lanners… - ar** vision intelligence
across a variety of application domains, including autonomous driving, facial recognition …

EMOTIONAL DYNAMICS IN VIRAL MARKETING: UNRAVELLING THE IMPACT OF CONTENT, AUDIENCE, PLATFORM, AND TIMING

WS Basri - International Journal of eBusiness and eGovernment …, 2023 - agbioforum.org
This research centres on investigating the facial emotional dynamics inherent in viral
marketing, elucidating the influence of content, audience demographics, platform attributes …