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[HTML][HTML] Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for …
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research …
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges
ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …
supports stakeholders to prepare accordingly and profit from these developments. Adopting …
[HTML][HTML] Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …
reality technologies allowing users to seamlessly interact within real and simulated …
Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations
Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …
analyses, this paper aims to explore recent developments, themes and issues within smart …
Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
Artificial intelligence in innovation management: A review of innovation capabilities and a taxonomy of AI applications
Artificial intelligence (AI) is a promising generation of digital technologies. Recent
applications and research suggest that AI can not only influence but also accelerate …
applications and research suggest that AI can not only influence but also accelerate …
The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
[HTML][HTML] Past, present, and future of virtual tourism-a literature review
Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
COVID-19: potential effects on Chinese citizens' lifestyle and travel
Purpose The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse
consequences on the global tourism and hospitality industry. This paper aims to examine …
consequences on the global tourism and hospitality industry. This paper aims to examine …