Purpose: Integration of ICCT underlying technologies and big data technology to develop a
new kind of Business analytics that can be used to solve semi-structured and unstructured …

Data plays a very important role in the growth of any type of business since through
analyzing the data, the structure of further work and proper planning and execution can be …

It is rightly said,“A picture is worth thousand words”. When data is transformed into graphs
and visuals, the informational dashboards provide picture of business performance in …

Generally, BI plays a very significant role in promoting the success of any organization,
particularly the universities; however, not all BI projects have been implemented …

This study focuses on the growth hacking business analytical tools for small and medium
enterprises to improve their business operations. The study analysed 11 prominent sectors …

Analysts ignore the context that shapes and constrains communication at their peril. The
rhetorical context in which analytics is enacted influences the communicative approach. In …

Develo** an effective business analytics function within a company has become a crucial
component to an organization's competitive advantage today. Predictive analytics enables …

Leaders of small businesses need dynamic capabilities created through careful
implementation of information technologies (ITs) to enhance efficiency, performance, and …

This dissertation study aims to analyze the role of data-driven decision-making in sharing
economy during the COVID-19 pandemic as a crisis management tool. In the twenty-first …

The digitalization of industry, the growth and development of artificial intelligence are
attributed to the advent of big data and hence there has been increased interest in research …