This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …

Purpose Omnichannel retailing emphasises the interplay between channels to provide
seamless customer experiences across shop** journeys but is challenging for retailers to …

Purpose The new omnichannel strategy aims to offer a holistic shop** experience through
the integration of online and offline channels. The introduction of technology in the physical …

The digital and technological transformation, whose effects have profoundly influenced the
last two decades, and which has recently undergone a sudden acceleration, changed how …

Purpose Despite the growth of digital fashion shop**, many consumers regularly visit
physical fashion stores. To enable digital interactions in a physical store, many fashion …

In a very open competitive context where pure online players are consistently gaining
market share, the use of digital devices is a steady trend which is penetrating physical retail …

Purpose The omni-channel strategy provides a holistic experience during shop** by
integrating online and offline channel services. In this digitalized realm, customers are more …