Recent decades have witnessed considerable research advances on the relationship
between sustainable product attributes and consumer decision-making. However, despite …

Colour is perhaps the single most important element as far as the design of multisensory
product packaging is concerned. It plays a key role in capturing the attention of the shopper …

The present study aimed to investigate, from a psychological perspective, the elements that
are able to predict attitudes to, and purchases of, organic products. Our specific focus was …

Research on why consumers consider the origin of food products important, how and why it
influences consumer choices, and whether they understand and trust it, is fragmented and …

The interest of consumers is the consumption of healthy food, whereas the interest of food
manufacturers is that consumers recognize the produced “healthier” food items on the …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

The article deals with consumer behaviour when purchasing green products. It develops
theoretical knowledge in the field of antecedents to purchase intention with a focus on the …

We demonstrate that consumers have learned that unhealthy snacks such as potato chips
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …

The objective of this research is to examine whether there is a relationship between the
value of attributes based on the market price and on consumer utilities. To address this …

Olive oil is largely produced in southern European countries. It encompasses a mix of
search (eg, price, color, packaging features), experience (eg, taste), and credence attributes …