Corporate social responsibility (CSR) is a vital construct in the banking industry due to its
influence on brand credibility, positive word of mouth, and repeat purchases. The purpose of …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Brands play an important role in consumers' daily life and can represent a big asset for
companies owning them. Owing to the very close relationship between brands and …

The purpose of this study was to examine consumers' purchase intention for green
sportswear by investigating the effects of their expectation, perception, subjective norm …

In the face of growing attention to corporate social responsibility (CSR) activities in the
marketplace, this paper seeks to demonstrate how corporate social responsibility (CSR) …

This paper focuses on five-star hotels in Jordan to investigate the impact of influencer
marketing on overall brand equity. The mediating role played by brand awareness and …

In this research, we evaluate the response of Brazilian consumers to corporate social
responsibility (CSR) initiatives accompanied by a price increase. We demonstrate that the …

Purpose The purpose of this paper is to explore the direct effect of classical predictors of an
individual's behaviour, namely, attitude, subjective norms (SN) and perceived behavioural …

The purpose of the present study is to investigate gender differences in the use of double
standards in ethical judgements of questionable conduct instigated by business or …

Prior research has demonstrated that service climate can enhance unit performance by
guiding employees' service behavior to satisfy customers. Extending this literature, we …