[PDF][PDF] Humor in Webcare Interactions: Impacts on Focal Customer Satisfaction and Positive Word-of-Mouth Intentions
C Raty, S Hazée - dial.uclouvain.be
In an era where digital communication continues to redefine the landscape of customer
service, the use of humor in webcare emerges as a potential strategy for companies to …
service, the use of humor in webcare emerges as a potential strategy for companies to …