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Toward a greener future: A survey on sustainable blockchain applications and impact
Blockchain Technology has garnered significant attention due to its immense potential to
transform the way transactions are conducted and information is managed. Blockchain is a …
transform the way transactions are conducted and information is managed. Blockchain is a …
Exploring the boundaries of Neuromarketing through systematic investigation
Neuromarketing literature has grown remarkably in recent years. Although the field has
generated a diverse body of knowledge, we still find a dearth of studies classifying the …
generated a diverse body of knowledge, we still find a dearth of studies classifying the …
[HTML][HTML] Gamification in workforce training: Improving employees' self-efficacy and information security and data protection behaviours
This research aims to address two questions:(1) how can gamification strategies increase
success of e-training systems and enhance employees' information security and data …
success of e-training systems and enhance employees' information security and data …
The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore
The impact of digital technology has altered consumers' choices for decades, which has
fostered large amounts of eCommerce, including in the home furnishing business …
fostered large amounts of eCommerce, including in the home furnishing business …
Impact of internet usage on consumer impulsive buying behavior of agriculture products: Moderating role of personality traits and emotional intelligence
E-commerce has led to a significant increase in internet purchases. The marketing sector is
very competitive these days, and marketers have a difficult task: understanding the behavior …
very competitive these days, and marketers have a difficult task: understanding the behavior …
Exploring the impact of gamification elements in brand apps on the purchase intention of consumers
The purpose of this manuscript is to understand how the elements of the game apps impact
the intention of purchase of a consumer with the mediating effect of perceived enjoyment …
the intention of purchase of a consumer with the mediating effect of perceived enjoyment …
Prospects of augmented reality and virtual reality for online education: a scientometric view
Purpose Augmented reality (AR) and virtual reality (VR) are becoming increasingly
interwoven into people's daily lives, with applications in fields such as science, engineering …
interwoven into people's daily lives, with applications in fields such as science, engineering …
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …
has been successfully deployed in organizations. Despite massive efforts to capture the …
A systematic study on blockchain technology in education: initiatives, products, applications, benefits, challenges and research direction
Blockchain facilitates the education sector from its unique bundles of characteristics, like
decentralization, immutability, reliability, transparency, traceability, security, and integrity …
decentralization, immutability, reliability, transparency, traceability, security, and integrity …
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
The COVID-19 global pandemic has transformed work and employment patterns within
organizations. Two key emerging trends visible at the organization level are as follows. First …
organizations. Two key emerging trends visible at the organization level are as follows. First …