Psychologists have demonstrated the value of diversity–particularly diversity of viewpoints–
for enhancing creativity, discovery, and problem solving. But one key type of viewpoint …

Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

A growing literature is emerging on the believability and spread of disinformation, such as
fake news, over social networks. However, little is known about the degree to which …

Purpose Building on both the uncanny valley and construal level theories, the analyses
detailed in this paper aims to address customers' explicit and implicit attitudes toward …

The interest for the potential introduction of insects in the human diet is progressively
increasing and several benefits for both human health and the environment have been …

Packaging waste makes up more than 10% of the landfilled waste in the United States.
While consumers often want to make environmentally friendly product choices, we find that …

Se reportan los resultados de un estudio sobre las actitudes implícitas de jóvenes
universitarios chilenos hacia los hombres homosexuales (N= 117), obtenidas por medio del …

This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …

This review of 122 research reports (184 independent samples, 14,900 subjects) found
average r=. 274 for prediction of behavioral, judgment, and physiological measures by …

Case Study Research: Theory, Methods and Practice looks at the research processes
involved in conducting methods including participant observation, fuzzy set social science …