This article examines personal Web sites as a conspicuous form of consumer self-
presentation. Using theories of self-presentation, possessions, and computer-mediated …

Desire is the motivating force behind much of contemporary consumption. Yet consumer
research has devoted little specific attention to passionate and fanciful consumer desire …

We examine how anthropomorphizing a temptation impacts consumer self-control. Six
studies show that anthropomorphizing a tempting product impairs self-control not by …

Background It is often argued under the umbrella of postmodern social sciences, that the
hallmarks of professionalism and rigor are grounded in hermeneutic principles of …

Tea should be perceived more as a cultural product than a fast-moving consumer good with
its roots deep in different cultures across nations. Nevertheless, consumer demands on tea …

The general purpose of this book is to introduce and elaborate on the cultural approach to
qualitative marketing research. Inspired and informed by recent developments in the field of …

Purpose–The purpose of this paper is to provide the results of an exploratory study
comparing attitudes of young fashion conscious consumers towards ethical fashion in …

Understanding how individuals use their consumption experiences to create and maintain
their sense of self is a central concern in consumer behaviour research. The relationship …

Socially responsible consumption benefits the environment, the consumer, and the
producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic …

There has been a recent increase in consumer research on the topic of brand dislike: it can
be defined as the negative judgment expressed by the consumer and/or implied in the …