One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

To what extent do we know our own minds when making decisions? Variants of this
question have preoccupied researchers in a wide range of domains, from mainstream …

Internet search rankings have a significant impact on consumer choices, mainly because
users trust and choose higher-ranked results more than lower-ranked results. Given the …

There can be no justice that is not spatial. Against a recent tendency to despatialise law,
matter, bodies and even space itself, this book insists on spatialising them, arguing that …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Purpose–This inquiry aims to contribute to the literature on the historical developments that
have influenced the origin, uses, and meanings of branding. Design/methodology/approach …

Over the past several years, the concept of automaticity of higher cognitive processes has
permeated nearly all domains of psychological research. In this review, we highlight insights …

Monetary incentives can backfire while nonstandard interventions, such as framing, can be
effective in influencing behavior. I review the empirical evidence on these two sets of …

This exciting and comprehensive new textbook deals with all aspects of integrated
marketing communication from a strategic perspective. Integrated Marketing …