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International marketing and national character: A review and proposal for an integrative theory
The author discusses the concept of national character—the idea that the people of each
nation have a distinctive, enduring pattern of behavior and/or personality characteristics. He …
nation have a distinctive, enduring pattern of behavior and/or personality characteristics. He …
Country of origin effects: a literature review
This paper provides a comprehensive review of the literature regarding the effect of country
of origin on consumer perceptions of products and services. Results reveal that consumer …
of origin on consumer perceptions of products and services. Results reveal that consumer …
Consumer ethnocentrism: Construction and validation of the CETSCALE
TA Shimp, S Sharma - Journal of marketing research, 1987 - journals.sagepub.com
The concept of consumer ethnocentrism is introduced and a corresponding measure, the
CETSCALE, is formulated and validated. Four separate studies provide support for the …
CETSCALE, is formulated and validated. Four separate studies provide support for the …
Matching product catgeory and country image perceptions: A framework for managing country-of-origin effects
The study of country-of-origin (COO) effects examines how consumers perceive products
emanating from a particular country. This study examines COO in terms of the fit between …
emanating from a particular country. This study examines COO in terms of the fit between …
Country-of-origin effects for uni-national and bi-national products
This study examines the effects of country-of-origin and brand name cues on consumer
evaluations of uni-national and bi-national products and estimates the perceived values of …
evaluations of uni-national and bi-national products and estimates the perceived values of …
Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach
This study uses a multidimensional unfolding approach to examine the preference patterns
of UK consumers for domestic products and those originating from specific foreign countries …
of UK consumers for domestic products and those originating from specific foreign countries …
The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value
The authors report the results of two experiments designed to test the effects of extrinsic
cues—price, brand name, store name, and country of origin—on consumers' perceptions of …
cues—price, brand name, store name, and country of origin—on consumers' perceptions of …
Standardization of international marketing strategy: some research hypotheses
SC Jain - Journal of marketing, 1989 - journals.sagepub.com
Two aspects of international marketing strategy standardization are process and program
standardization. A framework for determining marketing program standardization is …
standardization. A framework for determining marketing program standardization is …
The influence of country image structure on consumer evaluations of foreign products
Purpose–This study was designed to extend knowledge of cognitive processing of country of
origin cues by refining the concept of country image and investigating its role in product …
origin cues by refining the concept of country image and investigating its role in product …
[كتاب][B] Corporate reputation and competitiveness
R Chun, R Da Silva, G Davies, S Roper - 2005 - taylorfrancis.com
This unique book written by four world leaders in reputation research, presents the latest
cutting-edge thinking on organizational improvement. It covers media management, crisis …
cutting-edge thinking on organizational improvement. It covers media management, crisis …