The author discusses the concept of national character—the idea that the people of each
nation have a distinctive, enduring pattern of behavior and/or personality characteristics. He …

Purpose The purpose of this paper is to review the literature on the country-of-origin (COO)
effect in the context of organic food and develop suggestions for further research in this area …

The concept of consumer ethnocentrism is introduced and a corresponding measure, the
CETSCALE, is formulated and validated. Four separate studies provide support for the …

The study of country-of-origin (COO) effects examines how consumers perceive products
emanating from a particular country. This study examines COO in terms of the fit between …

This study examines the effects of country-of-origin and brand name cues on consumer
evaluations of uni-national and bi-national products and estimates the perceived values of …

This study uses a multidimensional unfolding approach to examine the preference patterns
of UK consumers for domestic products and those originating from specific foreign countries …

Purpose–This study was designed to extend knowledge of cognitive processing of country of
origin cues by refining the concept of country image and investigating its role in product …

The authors report the results of two experiments designed to test the effects of extrinsic
cues—price, brand name, store name, and country of origin—on consumers' perceptions of …

Marketing scholars' interest in the influence of source countries on product evaluations has
intensified during the past twenty-five years. As this research tradition has evolved, the …

Two aspects of international marketing strategy standardization are process and program
standardization. A framework for determining marketing program standardization is …