Purpose This study aims to propose a comprehensive causal model to examine the
relationships between customer experience and four key factors in brand building, ie, brand …

Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …

Purpose In the era of new technological revolution, seeking to survive and guarantee
business sustainability in their digital internationalization, enterprises choose to become …

Purpose The paper aims to identify the emergent themes of hotel guests' satisfaction, to
compare the distribution of the attributes of the themes between Chinese and North …

Technology has been present in the daily lives of people and organizations for a long time,
and its evolution has been constant. This evolution naturally contributes to new responses …

The purpose of this study is to systematically explore lifestyle hotel guests' aesthetic
experiences. This study adopts word frequency analysis, latent Dirichlet allocation (LDA) …

Purpose This study aims to understand the satisfaction and needs of eastern and western
travelers as hotel guest, based on their experiences as seen in guest reviews and review …

This article issues a challenge for interpretive tourism researchers to consider the trove of
online data currently disavowed by aficionados of Netnography. Non-dyadic social media …

Purpose The COVID-19 pandemic has a massive impact on people's lives, the wealth of
nations, tourism cities, economic and social media. The outbreak of the COVID-19 pandemic …

Social media has become an indispensable marketing tool for tourism and hospitality,
emerging as critical platforms for interaction and communication between brands and …