This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

Millennials are those born between 1980 and 2000. They are the first digital generation of
the 21st century. Millennials' ability to see the world through the eyes of the digital lens …

Purpose: The study aimed to examine the consumer acatalepsy towards buying behavior for
need-based goods (NBGS) for sustainability during COVID-19 and behavioral intentions for …

This study aims to investigate the influencing elements of consumers' behavioral intention to
use online food delivery apps in Bangladesh. MS Excel and SPSS were used to calculate …

Voice assistants are a new smart tool in the market to assist and ease the shop** process
for consumers. A voice assistant, along with its in-built artificial intelligence, makes …

Countless businesses exist only to serve the varying demands of the world's customers, and
those consumers find themselves constantly bombarded by an overwhelming selection of …

Purpose: Post-purchase dissonance refers to a customer's dissatisfaction after buying a
product or service. This study focused on the role of social media in influencing customer …

In present times, the protection of the environment and the conservation of natural resources
have emerged as the areas that need immediate attention for the survival and sustenance of …

This study explores the factors that prevent citizens from using contact tracing apps (CTA). It
uses the innovation resistance theory to construct a parsimonious data analysis model. Data …

Purpose: The study aimed to identify women's entrepreneurship in the handicraft sector,
suggest marketing strategies, and develop strategies for sustainable development and …