Little empirical evidence exists on how adult literacy learners act as consumers. Yet, adult
literacy programs often employ a “functional” approach to consumer education and assume …

The need for understandable consumer information is critical in today's complex shop**
environment. New sources of information emerge on almost a daily basis, yet portions of …

This study demonstrates that education level and warning vocabulary affect consumer
reactions to warnings. Consumers who did not complete high school were not able to …

Drug products may be switched from precription (Rx) to over-the-counter (OTC) status if
labeling can be written that ensures that the label information is comprehensible to ordinary …

Each day in the United States, millions of adult consumers possessing traditional literacy
skills below an eighth grade reading level enter a marketplace packed with written …

This study challenged the concept of a single best package design for food products.
Research found that typography played a crucial role in the consumer's perception of the …

An integrative model of quality of life is proposed that specifically represents perceptually
disabled consumers' experiences in the marketplace. Components of the model include the …

I believe I am a fairly classic red-green color-deficient person. However, as a woman, I also
believe I have a somewhat different set of challenges than similarly affected men. I tend to …

I am writing to ask for your help. I am a college student working on a project for school about
how adults shop and buy things like groceries, clothes, and other items. In order to do my …