The adoption of cashless payment methods compels impulse buying. This research studies
impulse purchase behavior by focusing on E‐wallet app characteristics, a field where …

Penelitian ini dilakukan untuk melihat dan memahami impulsive buying dalam proses
keputusan pembelian konsumen dari penelitian-penelitian sebelumnya yang terbit dari …

The primary goal of this research is to identify which factors most significantly influence
customer satisfaction in the last-mile delivery (LMD) process. The sample comprised 907 …

Globally, the COVID-19 pandemic has affected all sectors, including the food and beverage
industry. The pandemic has changed customers' behavior from dine-in services to online …

Impulsive purchasing is one of many fascinating subjects to investigate in e-commerce
research. Online buying facilitates purchases and provides impulsive buyers with a venue to …

The paper aims to empirically investigate the role of price-related marketing stimuli and the
visual appeal of the user interface (UI) on online impulse buying. The mediating effects of …

Consumer's impulsive behavior affects the sales and revenue of the merchants or
businesses. This study adopts the Stimulus-Organism-Response (SOR) Model to examine …

Online grocery sales have witnessed a significant surge during the pandemic, and older
consumers are among the online shoppers with the quickest growth. Importantly, this study …

El aumento en el uso de la web ha propiciado el desarrollo de nuevas formas de
transacciones en el sector minorista, a través de medios electrónicos, con lo cual se ha …

Penelitian ini fokus pada pengaruh daya tarik visual (visual appeal) dan portabilitas
(portability) terhadap perilaku dorongan pembelian impulsif (urge to buy impulsively) dalam …