This study investigates current research trends in co-production studies and discusses
conceptual approaches. The conceptual paper contains studies on co-production in the field …

Purpose Digital platforms have transformed how brands engage with collaborative
consumption actors, such as prosumers. This study aims to examine the role of customer …

Purpose This paper aims to provide a better understanding of the prolonged consumption
journey and how they are sustained by service providers' use of habit-boosting strategies …

As e-commerce expands rapidly from small inexpensive products to major ones, more
sellers design and deliver their products as unassembled, compact kits to make logistics …

With the growing realization that most service ecosystems consist of interactions among
multiple participants, including customers, employees, and others, there are increasing calls …

While consumers frequently attempt to resolve their own consumption problems (ie, do-it-
yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the …

Due to a positivity bias, the accuracy of online reviews on accommodation-sharing platforms
has been called into question. Utilizing social presence theory and two experimental …

Although consumers are increasingly collaborating with service providers to create value in
the tourism industry, the potential for self-serving bias (ie, taking credit or deflecting blame …

In search of innovation and market success, firms have started to empower their customers
in many ways, from customizing and self‐producing their own products (products made for …

Gaining and responding to consumer interest in offered products is critical in e-commerce
communication. When exposed to product-attribute information, e-commerce consumers …