Consumer personality traits impact consumer actions, preferences, online behaviour and
shop** motives. This study examines personality traits as drivers of social media equity by …

This study aimed to examine the effect of brand experience and brand personality on
behavioral loyalty of beauty products. The data were collected from 200 respondents …

Tujuan dari penelitian ini adalah untuk mengevaluasi karakter merek, ikatan merek, dan
cinta merek dibandingkan dengan kesetiaan merek. Uji hipotesis digunakan untuk …

This study aims to investigate the influence of brand tribalism and brand relationships on
Halal brand equity of Muslim consumers in Thailand. The framework of the study comes from …

Mobile phones, especially the smart ones are becoming a main need for millions of people
from all ages. Producers pay attention to develop a repeat purchasing behavior among their …

Lifestyle is a person's lifestyle in the world expressed in his activities, interests, and opinions
Widjaja (2009). Lifestyle describes a whole person in interacting in their environment …

This research examines relationship between consumer personality traits comprising of
extraversion, agreeableness, openness to experience, and conscientiousness and brand …

Giderek dijitalleşen dünyada işletmeler de en güncel bilgilere ulaşmak ve tüketicilerle
etkileşimde bulunmak için sosyal medya kanallarını giderek daha fazla kullanmaktadır …

Despite the abundance of e-commerce marketplace in Indonesia, their interplay with online
relationship quality is scarce. The purpose of this study is to investigate the antecedents of …

The increasing number of beauty influencers and global skincare products poses a
challenge for local cosmetic brands like Wardah. To attract potential customers, Wardah …