A Systematical Analysis Framework on Lululemon----High-end Professional Brand Image and Close to life Promotion

Y Diao - 2021 3rd International Conference on Economic …, 2021 - atlantis-press.com
As the sportswear market continues to be sluggish and the global retail industry is in a weak
state, lululemon, which started with yoga clothes, has developed rapidly and has become a …

Using the 4Ps Theory and SWOT to Analyze the Lululemon Marketing Phenomenon

S Wang - Advances in Economics, Management and Political …, 2023 - ewadirect.com
A successful marketing campaign is about building a large marketing network and using the
brand culture and putting the product into the consumer's consciousness through marketing …