Experiential AR/VR: a consumer and service framework and research agenda

L Zarantonello, BH Schmitt - Journal of Service Management, 2023‏ - emerald.com
Purpose The paper focuses on extended reality technologies and their potential contribution
to the improvement of services. First, it identifies extended reality technologies (AR/VR) as …

In virtuo: How user-driven interactivity in virtual tours leads to attitude change

N Spielmann, A Mantonakis - Journal of Business Research, 2018‏ - Elsevier
Virtual tours are distinct from videos and other online communication tools in various ways.
First, they require consumer-controlled interactions and input (eg clicking a mouse), rather …

Consumer psychological ownership of digital technology

CP Kirk, SD Swain - Psychological ownership and consumer behavior, 2018‏ - Springer
In this chapter, we present evidence that despite the intangible nature of digital
technologies, consumers often come to feel psychological ownership of these technologies …

Can advertisers overcome consumer qualms with virtual reality? Increasing operational transparency through self-guided 360-degree tours

N Spielmann, UR Orth - Journal of Advertising Research, 2021‏ - Taylor & Francis
Perceived lack of authenticity and inferences of manipulative intent by an advertiser can
impede an advertisement's intended effect. This research posits that 360-degree virtual tours …

Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse

H Batinovic, F Tingelhoff, M Hammerschmidt… - 2024‏ - scholarspace.manoa.hawaii.edu
More and more brands adopt virtual influencers in the metaverse. Evidence from business
practice suggests that coming closer to consumers through deploying virtual influencers can …

[PDF][PDF] Improving Design Software Based On Fuzzy Kano Model: A Case Study of Virtual Reality Interior Design Software.

K Xu, YV Chen, L Zhang, L Rui - The Design Journal, 2019‏ - Taylor & Francis
Under the background of digital information age, fast responsive iterations on products
innovation and services innovation are one of the core competitiveness of enterprises …

Perceived Product Risk while Shop** Online: Does Virtual Reality vs. 2D Reduce Uncertainty?

MF Hohlbaum, S Huber, F Huber, TC Baumann… - … aus Wissenschaft und …, 2019‏ - Springer
This research explores if a virtual reality (VR) vs. a 2D display of an online shop reduces the
perceived product risk. Thereby the role of the sense of presence (SoP) will be analyzed and …

[PDF][PDF] Cynthia Cryder Merriah Croston Risky Business: The Risk-Reward Trade-off is Different for Nonprofit versus For-profit Firms

R Gershon‏ - researchgate.net
Experts generally agree that risk taking is necessary for progress and innovation, however,
the current research finds that consumers penalize nonprofits that take risks to a greater …

[ספר][B] The New Power of Children and Young People

D Cohen - 2022‏ - taylorfrancis.com
In a rapidly changing world, children have more of a voice than ever before. In The New
Power of Children and Young People, David Cohen explores how this has happened, what …

Risky Business: The Risk-reward Tradeoff Is Different for Morally Relevant Companies

R Gershon, C Cryder, M Croston - Available at SSRN 3809976, 2021‏ - papers.ssrn.com
Experts widely acknowledge the essential role of risk taking in driving progress and
innovation, however, the current research finds that consumers penalize morally relevant …