Purpose This paper aims to examine existing literature on halal food consumption from the
perspective of consumer behaviour research. It identifies progress, current state and gaps …

Abstract Knowledge sharing among academics is critical for innovation and growth in higher
education institutions. However, introducing a knowledge-sharing culture can be …

Understanding the preferences, perceptions and motivations behind the consumers'
decision-making is a fundamental aspect of predicting the potential commercialization of …

Purpose This study aims to investigate the effect of brand authenticity on consumer brand
loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism …

Repurchase interest is the most important target in the field Repurchase interest is the most
important target in the marketing sector, so companies must pay attention to related factors …

The aim of this study is to determine the thoughts and attitudes of individuals towards frozen
foods. Additionally, it is to reveal the factors that are effective in purchasing these products in …

Abstract Research Aims: The current study investigates how food vloggers' trustworthiness
influences viewers' visit intention toward the featured food destination. Furthermore, it …

Repurchase intention is the most important target in marketing, especially for Semarang
residents who have weather that tends to be hotter during the day. The habit of consuming …

The objectives of this study were to: 1) investigate the direct influence of e-service quality
and food quality on continuance usage intention of online food delivery applications; and 2) …

Penelitian ini bertujuan untuk menganalisis (1) proses pengambilan keputusan dalam
membeli makanann beku yang terbuat dari daging ayam di Kota Metro,(2) sikap konsumen …