Customer engagement (CE) is an emerging perspective that provides a holistic view of the
ways in which customers' interactive experiences with organizations create value for both …

Building on the foundational study conducted by Abeza et al., this work extends the
investigation by critically reviewing social media research in sport studies published from …

Social media have revolutionised the way humans communicate and socialise. Education is
also changing; social media are transforming educational environments, and online or …

As I put the finishing touches on this paper in September 2020, the short-video app TikTok is
officially three-years-old and already among the most downloaded apps, ranking 7 th of all …

This research examines how TikTok users conceptualize and engage with personalized
algorithms on the TikTok platform. Using qualitative methods, we analyzed 24 interviews …

Contemporary tourists increasingly rely on social media platforms to inform their
consumption choices. Increasingly more travellers rely on social media to make their travel …

This empirical research study aimed to examine factors influencing consumer's behavioral
intentions to purchase products via live-streaming services. This study proposed four key …

Research Methods for Sports Studies is a comprehensive, engaging and practical textbook
that provides a grounding in qualitative and quantitative research for students studying …

The research aimed to examine factors that formed brand awareness and brand image of
the tourism sector in Indonesia by using social media marketing on TikTok platform. The …

While TikTok's popularity has risen dramatically during the COVID-19 pandemic, so too has
concern about misinformation about the virus on the app. Many accounts of the “infodemic” …