Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

We review a growing body of research in consumer behavior that has examined when
consumers humanize brands by perceiving them as like, part of, or in a relationship with …

Automation is transforming many consumption domains, including everyday activities such
as cooking or driving, as well as recreational activities like fishing or cycling. Yet little …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

Little systematic research has been done to develop a scale to measure consumer-based
brand equity. The authors report the results of a multistep study to develop and validate a …

--Cultural Diversity in Organizations provides the most comprehensive base of knowledge
yet assembled on the topic of cultural diversity. It captures the enormous complexity of the …

Two field experiments examined the effectiveness of signs requesting hotel guests'
participation in an environmental conservation program. Appeals employing descriptive …

This article proposes and tests a social-cognitive framework for examining the joint influence
of situational factors and the centrality of moral identity on moral intentions and behaviors …

This article critically examines the consumption experiences of Mexican immigrants in the
United States. An empirical model of Mexican immigrant consumer acculturation is derived …

Why do fans of losing sports teams, alumni of poorly ranked educational programs, and
patrons of charities that are rocked by scandal maintain or even increase their support? The …