Purpose–The purpose of the paper is to present a review of the existing research themes in
the area of retail branding, and note how these have developed as the conceptualisation of …

Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

To make informed private label (PL) strategy decisions, retailers must understand the factors
influencing consumer's brand choices. Previous PL studies have investigated grocery …

Abstract Private Label Brands are of strategic importance to retailers worldwide. However,
there is a dearth of knowledge, particularly in emerging markets, as to the manner in which …

Although both product-country images (PCI) and firm assets such as brand equity have been
extensively studied in separate contexts, we know very little about the combined …

Purpose–The purpose of this study is to investigate the perceived risks that consumers
associate with premium grocery private label brands in South Africa, and to understand …

This paper examines the manufacturer's channel strategy as it considers introducing an
online channel to sell its own national brand (NB) product, when the brick-and-mortar …

This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The
aim of this paper is to examine whether SB loyalty is different across categories, and we …

Las marcas del distribuidor suponen una cuota de mercado importante en España y se
espera un incremento superior en los próximos años debido a la recesión. Sin embargo …

The purpose of the present research is to explore the effect of brand image on brand loyalty
and brand commitment to national and private label brands. Data was collected through a …