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Harnessing the power of communication and behavior science to enhance society's response to climate change
A science-based understanding of climate change and potential mitigation and adaptation
options can provide decision makers with important guidance in making decisions about …
options can provide decision makers with important guidance in making decisions about …
Peer influences on college drinking: A review of the research
Peer pressure is consistently implicated in the excessive drinking of college students.
However, both theory and empirical findings suggest that peer pressure is a combination of …
However, both theory and empirical findings suggest that peer pressure is a combination of …
Norm perception as a vehicle for social change
How can we change social norms, the standards describing typical or desirable behavior?
Because individuals' perceptions of norms guide their personal behavior, influencing these …
Because individuals' perceptions of norms guide their personal behavior, influencing these …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
Descriptive and injunctive norms in college drinking: a meta-analytic integration.
Objective: Many college students overestimate both the drinking behaviors (descriptive
norms) and the approval of drinking (injunctive norms) of their peers. As a result, consistent …
norms) and the approval of drinking (injunctive norms) of their peers. As a result, consistent …
How behaviors are influenced by perceived norms: A test of the theory of normative social behavior
Normative restructuring strategies currently under way to combat alcohol-related problems
among US college students are based on the idea that students harbor inflated perceptions …
among US college students are based on the idea that students harbor inflated perceptions …
A developmental perspective on alcohol use and heavy drinking during adolescence and the transition to young adulthood.
Objective: This article offers a developmental perspective on college drinking by focusing on
broad developmental themes during adolescence and the transition to young adulthood …
broad developmental themes during adolescence and the transition to young adulthood …
Institutional determinants of macro–level entrepreneurship
This multicountry study empirically explores the institutional determinants of macro–level
entrepreneurship. Findings suggest that a society's normative, cultural–cognitive, and …
entrepreneurship. Findings suggest that a society's normative, cultural–cognitive, and …
Social norms and the prevention of alcohol misuse in collegiate contexts.
HW Perkins - Journal of Studies on Alcohol, supplement, 2002 - jsad.com
Objective: This article provides a review of conceptual and empirical studies on the role of
social norms in college student alcohol use and in prevention strategies to counter misuse …
social norms in college student alcohol use and in prevention strategies to counter misuse …
Surveying the damage: a review of research on consequences of alcohol misuse in college populations.
HW Perkins - Journal of Studies on Alcohol, supplement, 2002 - jsad.com
This article provides a review and synthesis of professional research literature on the types,
extent and patterns of negative consequences produced by students' misuse of alcohol in …
extent and patterns of negative consequences produced by students' misuse of alcohol in …