A bibliometric review of International Marketing Review (IMR): past, present, and future
Purpose The primary objective of this endeavour is to form a retrospective overview of the
International Marketing Review (IMR) and map its way forward. Design/methodology …
International Marketing Review (IMR) and map its way forward. Design/methodology …
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective
The purpose of this study is to investigate online purchase intention in emerging markets
focusing on the impact of perceived usefulness of online reviews, trust and perceived risk …
focusing on the impact of perceived usefulness of online reviews, trust and perceived risk …
Private label management: A literature review
Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …
substantially. To understand what we have learned from the previously conducted research …
The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong
SPS Ho, MYC Chow - Journal of Financial Services Marketing, 2023 - Springer
Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
Understanding consumers' behavior to adopt self-service parcel services for last-mile delivery
M Zhou, L Zhao, N Kong, KS Campy, G Xu… - Journal of Retailing and …, 2020 - Elsevier
Self-service parcel delivery service has been favored by E-commerce retailers as an
effective solution to the “last-mile” delivery, and consumers' adoption behavior is the key …
effective solution to the “last-mile” delivery, and consumers' adoption behavior is the key …
Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?
The study examines the effect of price perception and price appearance on Gen Y's
repurchase intention towards snack products of small and medium-sized enterprises …
repurchase intention towards snack products of small and medium-sized enterprises …
An extensive effect of religiosity on the purchasing decisions of halal products
Purpose This study aims to examine the moderator effect of religiosity on the relationship
between halal brand awareness and habit towards purchasing decisions of halal products …
between halal brand awareness and habit towards purchasing decisions of halal products …
A moderating role of halal brand awareness to purchase decision making
E Rachmawati, A Suroso - Journal of Islamic Marketing, 2022 - emerald.com
Purpose The purpose of this study is to determine the relationship between product
knowledge and product involvement with purchase decision-making. In addition, this study …
knowledge and product involvement with purchase decision-making. In addition, this study …
Co-branding research: where we are and where we could go from here
C Pinello, PM Picone, AML Destri - European Journal of Marketing, 2022 - emerald.com
Purpose The motivations behind co-branding alliances, the differences in performance
between the paired brands and the emergence of “spillover effects” have been pillars of the …
between the paired brands and the emergence of “spillover effects” have been pillars of the …
Brand authenticity building effect of brand experience and downstream effects
Purpose This study aims to demonstrate that brand experiences can influence perceived
brand authenticity, and perceived quality mediates this link. The proposed nomological net …
brand authenticity, and perceived quality mediates this link. The proposed nomological net …