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Employees as influencers: measuring employee brand equity in a social media age
Purpose The practice of frontline employees articulating their brand voice and posting work-
related content on social media has emerged; however, employee brand equity (EBE) …
related content on social media has emerged; however, employee brand equity (EBE) …
Toward Data Sense-Making in Digital Health Communication Research: Why Theory Matters in the Age of Big Data
The rapidly increasing volume of health data generated from digital technologies have
ushered in an unprecedented opportunity for health research. Despite their promises, big …
ushered in an unprecedented opportunity for health research. Despite their promises, big …
Cancer and social media: a comparison of traffic about breast cancer, prostate cancer, and other reproductive cancers on Twitter and Instagram
Social media are often heralded as offering cancer campaigns new opportunities to reach
the public. However, these campaigns may not be equally successful, depending on the …
the public. However, these campaigns may not be equally successful, depending on the …
[HTML][HTML] A bibliometric overview of twitter-related studies indexed in web of science
Twitter has been one of the most popular social network sites for academic research; the
main objective of this study was to update the current knowledge boundary surrounding …
main objective of this study was to update the current knowledge boundary surrounding …
A new culture of advocacy: An exploratory analysis of social activism on the web and social media
MI Seelig, D Millette, C Zhou… - Atlantic Journal of …, 2019 - Taylor & Francis
This study examined how non-profit organizations (NPOs) adapted to the new media
environment and created an innovative culture of advocacy to directly facilitate engagement …
environment and created an innovative culture of advocacy to directly facilitate engagement …
Research synthesis and thematic analysis of twitter through bibliometric analysis
In literature, there is a shortage of comprehensive documents that can provide proper details
about Twitter in research community. This study conducted a first descriptive bibliometric …
about Twitter in research community. This study conducted a first descriptive bibliometric …
“Mo” together or alone? Investigating the role of fundraisers' networks in online peer-to-peer fundraising
In online peer-to-peer fundraising, individual fundraisers, acting on behalf of nonprofit
organizations, mobilize their social networks using social media to request donations …
organizations, mobilize their social networks using social media to request donations …
# MeToo,# MeThree,# MeFour: Twitter as community building across academic and corporate institutions
This netnography‐based inquiry of the# MeToo movement on Twitter recognizes the
relationships between organizations and individuals in varying levels of power and how …
relationships between organizations and individuals in varying levels of power and how …
Networked influence: An introduction
We are witnessing a changing social media environment with new actors, new influencers,
and new challenges. Considering the changes on social media platforms, the rise of bots …
and new challenges. Considering the changes on social media platforms, the rise of bots …
Exploring men's preferred strategies for learning about testicular disorders inclusive of testicular cancer: a qualitative descriptive study
Purpose Men's awareness of testicular disorders is lacking and their intention to seek help
for testicular symptoms is sub-optimal. Studies conducted to explore and raise men's …
for testicular symptoms is sub-optimal. Studies conducted to explore and raise men's …