Employees as influencers: measuring employee brand equity in a social media age

D Smith, J Jacobson, JL Rudkowski - Journal of Product & Brand …, 2021 - emerald.com
Purpose The practice of frontline employees articulating their brand voice and posting work-
related content on social media has emerged; however, employee brand equity (EBE) …

Toward Data Sense-Making in Digital Health Communication Research: Why Theory Matters in the Age of Big Data

EWJ Lee, AZH Yee - Frontiers in Communication, 2020 - frontiersin.org
The rapidly increasing volume of health data generated from digital technologies have
ushered in an unprecedented opportunity for health research. Despite their promises, big …

Cancer and social media: a comparison of traffic about breast cancer, prostate cancer, and other reproductive cancers on Twitter and Instagram

EK Vraga, A Stefanidis, G Lamprianidis… - Journal of health …, 2018 - Taylor & Francis
Social media are often heralded as offering cancer campaigns new opportunities to reach
the public. However, these campaigns may not be equally successful, depending on the …

[HTML][HTML] A bibliometric overview of twitter-related studies indexed in web of science

J Yu, J Muñoz-Justicia - Future Internet, 2020 - mdpi.com
Twitter has been one of the most popular social network sites for academic research; the
main objective of this study was to update the current knowledge boundary surrounding …

A new culture of advocacy: An exploratory analysis of social activism on the web and social media

MI Seelig, D Millette, C Zhou… - Atlantic Journal of …, 2019 - Taylor & Francis
This study examined how non-profit organizations (NPOs) adapted to the new media
environment and created an innovative culture of advocacy to directly facilitate engagement …

Research synthesis and thematic analysis of twitter through bibliometric analysis

S Noor, Y Guo, SHH Shah, MS Nawaz… - International Journal on …, 2020 - igi-global.com
In literature, there is a shortage of comprehensive documents that can provide proper details
about Twitter in research community. This study conducted a first descriptive bibliometric …

“Mo” together or alone? Investigating the role of fundraisers' networks in online peer-to-peer fundraising

A Priante, ML Ehrenhard… - Nonprofit and …, 2022 - journals.sagepub.com
In online peer-to-peer fundraising, individual fundraisers, acting on behalf of nonprofit
organizations, mobilize their social networks using social media to request donations …

# MeToo,# MeThree,# MeFour: Twitter as community building across academic and corporate institutions

A Kachen, AS Krishen, M Petrescu… - Psychology & …, 2021 - Wiley Online Library
This netnography‐based inquiry of the# MeToo movement on Twitter recognizes the
relationships between organizations and individuals in varying levels of power and how …

Networked influence: An introduction

J Jacobson, A Gruzd, P Kumar… - Social Media+ …, 2019 - journals.sagepub.com
We are witnessing a changing social media environment with new actors, new influencers,
and new challenges. Considering the changes on social media platforms, the rise of bots …

Exploring men's preferred strategies for learning about testicular disorders inclusive of testicular cancer: a qualitative descriptive study

MM Saab, M Landers, J Hegarty - European Journal of Oncology Nursing, 2017 - Elsevier
Purpose Men's awareness of testicular disorders is lacking and their intention to seek help
for testicular symptoms is sub-optimal. Studies conducted to explore and raise men's …