Research has revealed service industries' benefits from customer trust including positive
effects on commitment, loyalty, sales effectiveness, and collaborative, cooperative, and …

The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to
attract travelers. Using three theoretical frameworks, such as tourist trust (political …

Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …

Despite the massive impacts of COVID-19 pandemic on hospitality industry, only limited
papers empirically examined consumer reactions to current pandemic in the context of …

The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

This study develops a trust mechanism based on trust transfer theory in the context of
customer-to-customer (C2C) social commerce. Based on combined data from 206 sellers …

Purpose Over the years, a considerable depth of research has established the link between
trust, commitment and relationship marketing and its relevance to consumers' brand …

Purpose The purpose of this paper is to study the influence of factors such as financial
literacy on a consumer's investment decisions, particularly in the stock market. Based on two …

Blockchain is viewed as a trust machine that may change the way firms building consumer
trust through social relationship. A clear understanding of how blockchain creates and …

Purpose The purpose of this paper is to test a model of banking system trust as an
antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included …