The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shop** experiences. However, in many non …

Despite the voluminous evidence in support of the paradoxical finding that providing
individuals with more options can be detrimental to choice, the question of whether and …

Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …

Instead of purchasing individual content, streaming adopters rent access to libraries from
which they can consume content at no additional cost. In this paper, we study how the …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Consumers are increasingly attracted to the idea of accessing products instead of owning
them. This shift is important to businesses as they pursue the growing market of consumers …

This study attempts to identify the salient factors affecting tourist food consumption. By
reviewing available studies in the hospitality and tourism literature and synthesising insights …

Experience is a new and exciting concept marketing academia and practice. This
monograph reviews the various meanings of experience as the term is used in philosophy …

Prior research indicates that experiences bring greater happiness than material
possessions, but which experiences result in the greatest happiness? The current …

Purpose–This chapter provides a critical review of the emerging field of consumer
experience and experiential marketing. Design/methodology/approach–We review …