The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

The gender discrimination problem started from day one when they entered professional
offices, factories, businesses, institutions, and other organizations. Despite strict regulations …

Due to the difficulties faced by banks in Jordan in recent years due to the economic and
political conditions surrounding Jordan, and a lack of studies this study aims to investigate …

Brands are perceived to possess a personality that consumers choose to self-express and
thus create their self-identities. Despite the extensive research that suggests that the self …

This descriptive study determines the level of customers' and visitors' awareness regarding
the green marketing mix activities and applications in green five-stars hotels in Jordan. The …

The aim of the study was to examine the impact of social media on purchase intention.
Therefore, it focused on Jordan-based companies operating in the women clothing sector …

This paper addresses how to improve project and program governance through improving
process and infrastructure, resources and stakeholders, organization and culture, and …

The effects of video storytelling advertising on consumers’ online reactions on Facebook: a
cross cultural study | Emerald Insight Books and journals Case studies Expert Briefings Open …

The aim of the study to examine the Impact of social media marketing on creating brand
responsiveness. It focused on public universities in Jordan. Data were primarily gathered …