Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …

Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

Despite promising conceptual developments in value co-creation and consumer-brand
engagement (CBE), the scholarly attention afforded to the importance of social media …

Drawing on the dual process theory, this study investigates the impacts of systematic and
heuristic cues on travelers' cognitive trust, emotional trust, and adoption intention toward …

The literature on consumer behavior in Social commerce (SC) shows inconsistencies in the
research findings that might impede their generalizability. Through a meta-analytic study, we …

With the rise of social commerce, new approaches such as sharing commerce in which the
consumers, businesses and other stakeholders collaboratively perform various commercial …

Images and textual reviews are central to social commerce sites. But little is known about the
mechanism by which image quality and type of textual review (with personal experiences …

The continued growth of e-commerce has seen several studies focusing on the business-to-
consumer (B2C) e-commerce market, while research on the consumer-to-consumer (C2C) …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …