This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …

CONTEXT: In-store food marketing can influence food-purchasing behaviors and warrants
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …

This paper studies how a manufacturer should engage with a platform retailer and a
traditional reseller. Our work is motivated by the emergence of increasingly powerful retail …

Increasing debate centers on the decreasing influence of the marketing department within
firms. This study investigates such influence and assesses its determinants and …

We examine three sets of established behavioral hypotheses about consumers' in-store
behavior using field data on grocery store shop** paths and purchases. Our results …

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to
offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas …

Publisher Summary Modeling has a place in the understanding and planning of sales
promotion, and much progress has been recently made. However, there are still many …

Do price promotions generate additional revenue and for whom? Which brand, category,
and market conditions influence promotional benefits and their allocation across …

The conventional wisdom that retailers have grown more powerful relative to packaged
goods manufacturers in the packaged goods industry has not been supported by empirical …

Increasing consolidation and vertical coordination in the food chain have made the prospect
of market power abuses by powerful food manufacturers and retailers an issue and a policy …