The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …

In a business environment with strict competition among firms, accurate demand forecasting
is not straightforward. In this paper, a forecasting method is proposed, which has a strong …

Today, companies that want to keep up with technological development and globalization
must be able to effectively manage their supply chains to achieve high quality, increased …

Although scholars in management recognize the value of harnessing big data to
understand, predict and respond to future events, there remains little or very limited overview …

Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …

User-generated content about brands is an important source of big data that can be
transformed into valuable information. A huge number of items are reviewed and rated by …

Algorithms in the age of artificial intelligence (AI) constantly transform customer behaviour,
marketing programs, and marketing strategies in industrial markets. However, algorithms …