These days markets competition has become much more intense, to differentiate similar
products branding is an important competitiveness factor for a business to shape …

How does augmented reality affect consumers' online purchase intentions? The authors
used media richness theory and construal level theory to test hypotheses that augmented …

Social media has changed how companies and brands communicate with customers. To
compete companies run social media marketing to obtain a competitive advantage. As a …

This study aims to explain the effect of product knowledge, brand image, e-WOM on
purchase intentions for edtech products in Indonesia. Data were obtained using a closed …

The purpose of this study is to explain the effect of price perception, product knowledge,
company image, and perceived value on purchase intention. The method used is purposive …

The number of consumers can be used as a measuring tool in determining the companys
sales success. Repurchase intention reflects the needs of consumers in repeat purchasing …

Penelitian ini bertujuan untuk mengetahui pengaruh variasi produk, product knowledge, dan
content marketing terhadap minat beli ButuhBaju. Variabel yang digunakan dalam …

The study analyzes the impact of Social Media Marketing (SMM) activities on Brand
Consciousness (BC), Brand Trust (BT) and Purchase Intention (PI) of fast fashion …

Technology is currently experiencing very rapid development and improvement, thus
forming an innovation in the field of financial technology, one of which is the crowdfunding …

 The smartphone industry has grown rapidly in recent years, and one of the market leaders
is Samsung. Over the past few years, Samsung has been remaining as the top brand in the …