Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

Innovation resistance is an emerging area of research in marketing. This study delineates
the state of the art in consumer innovation resistance literature and advances theoretical …

Adoption literature is largely subject to a pro‐change bias; researchers mainly assume that
consumers are open to change and thus interested in evaluating new products. However …

Adoption literature has been dominated by a novelty‐seeking paradigm, whereas resistance
to innovation has received considerably less attention as a means to explain and predict …

Although SMEs' innovation adoption has been widely studied, little research has explored
how SMEs strategize a continuously evolving technology in a complex institutional context …

At present, the Sponge City Concept (SCC) is gaining ground, Sponge Cities technologies
are becoming more and more accepted by Chinese city governments, and the first best …

The study aims to better understand the various technology readiness segments by
assessing how their readiness relates to demographics variables and their adoption …

The replacement of outdated and inefficient fossil fuel residential heating systems (RHS) by
more efficient and less CO 2-intensive appliances primarily based on renewable energy …

Tourism is affected by social, political, economic, technological and environmental changes
at all scales. Population growth, redistribution of wealth, geopolitical changes and conflicts …

Energy markets are in a state of considerable transformation. As a result of new smart
energy technologies, novel services can now be offered to customers. The adoption of …