Big social data and user-generated content have emerged as important sources of timely
and rich knowledge to detect customers' behavioral patterns. Revealing customer …

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

This research expands destination positioning theories by introducing a new perspective on
destination positioning, namely sensory experience. This can be used to distinguish …

Accurate demand forecasting is integral for data-driven revenue management decisions of
hotels, but an unprecedented demand environment caused by COVID-19 pandemic has …

This article outlines the current state of the art on Vanlife from a tourism perspective,
highlighting and summarizing definitions derived from literature. Hypermobile lifestyles …

Abdominal organ segmentation is the crucial research direction in computer assisted
diagnostic systems. Segmentation of multiple organs in medical images is known as …

Partial least squares structural equation modelling (PLS-SEM) is becoming a popular
statistical framework in many fields and disciplines of the social sciences. The main reason …

Market segmentation is a well-established and commonly used concept in tourism.
Businesses and destinations benefit from a segmentation strategy because it allows them to …

Tourism produces> 35 m tons of solid waste annually. For waste reduction efforts to be
effective, empirical baseline measures of waste production and waste production patterns …

The COVID-19 pandemic has altered consumer behaviour, leading to varying levels of
perceived risk for different products and services. Companies must reassess their market …