The importance of sustainability aspects when purchasing online: comparing generation X and generation Z

BM Brand, TM Rausch, J Brandel - Sustainability, 2022 - mdpi.com
As research on sustainability orientation across generations is still sparse, we contribute to
literature by enriching this research field, focusing on Generation Z ('Zers') and X ('Xers') …

[SÁCH][B] Creating value with big data analytics: Making smarter marketing decisions

PC Verhoef, E Kooge, N Walk - 2016 - taylorfrancis.com
Our newly digital world is generating an almost unimaginable amount of data about all of us.
Such a vast amount of data is useless without plans and strategies that are designed to cope …

Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?

K Langer, T Decker, K Menrad - Renewable Energy, 2017 - Elsevier
It is widely recognized that social aspects play an important role in the implementation of
wind energy projects. The energy transition in Germany can only succeed if the needs and …

[HTML][HTML] Consumer preferences for circular outdoor sporting goods: An Adaptive Choice-Based Conjoint analysis among residents of European outdoor markets

M Fuchs, G Hovemann - Cleaner Engineering and Technology, 2022 - Elsevier
Since 2015, the concept of a Circular Economy (CE) has been gaining attention within the
field of corporate sustainability including the textile sector. Further, CE related literature often …

[HTML][HTML] Consumer preference analysis on attributes of milk tea: A conjoint analysis approach

AKS Ong, YT Prasetyo, MADC Libiran, YMA Lontoc… - Foods, 2021 - mdpi.com
Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to
determine the combination of milk tea attributes that were most preferred using a Conjoint …

Drivers of internationalization success: a conjoint choice experiment on German SME managers

S Kraus, C Mitter, F Eggers, P Stieg - Review of Managerial Science, 2017 - Springer
Internationalization is a common growth strategy for small and medium-sized enterprises
(SMEs). However, SMEs face several challenges within the internationalization process. As …

Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis

BM Brand, TM Rausch - Journal of Cleaner Production, 2021 - Elsevier
In order to explore the compensatory effects between sustainability aspects and willingness
to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC) …

[HTML][HTML] Introducing user preferences for peer-to-peer electricity trading through stochastic multi-objective optimization

I Dukovska, JGH Slootweg, NG Paterakis - Applied Energy, 2023 - Elsevier
Peer-to-peer electricity markets are dedicated markets that enable the direct participation of
small electricity end-users in energy trading activities. They are seen as a promising …

[HTML][HTML] Indicators of consumers' preferences for bio-based apparel: a German case study with a functional rain jacket made of bioplastic

FF Klein, A Emberger-Klein, K Menrad - Sustainability, 2020 - mdpi.com
Plastic pollution is an increasing global problem, however, replacing fossil resources with
bioplastics made from renewable resources could be part of the solution. Currently, no …

Energy efficiency in the German residential housing market: Its influence on tenants and owners

M Franke, C Nadler - Energy policy, 2019 - Elsevier
Abstract Energy Performance Certificates (EPCs) were introduced by the European Union
as a transparency tool in order to meet the targets of reducing the energy consumption of …