Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …

Pattern recognition (PR) is the study of how machines can examine the environment, learn
to distinguish patterns of interest from their background, and make reliable and feasible …

Purpose–Enterprises realize that customers are their most important asset and recognize
that a high level of customer satisfaction can only be achieved by enhancing service quality …

Intelligent machines are the machines or devices that make use of artificial intelligence and
robotics technologies. It has the ability to accomplish a specific task in the presence of …

Most marketers have difficulty in identifying the right customers to engage in successful
campaigns. So far, customer segmentation is a popular method that is used for selecting …

The same treatment of all customers will cause customers who are not so valuable will be
value destroyer rather than a value creator. Giving discounts and promos to all customers …

With a rapid increase in the use of digital technologies, people in the Global South including
Bangladesh are exposed to a wide-range of smartphone applications (termed as apps in …

Purpose Customer differences and similarities play a crucial role in service operations, and
service industries need to develop various strategies for different customer types. This study …

Purpose The purpose of this paper is to propose a new methodology that handles the issue
of the dynamic behavior of customers over time. Design/methodology/approach A new …

Universities either public or private and its colleges enroll thousands of students into various
courses or programs every year. They collect information from students at the time of …